Elevating Travel Experiences

Crafting digital experiences for the tour and activity industry




5+ years


Tour and Activity


User experience, Visual Design, Branding, Marketing


I was brought on board to collaborate directly with the Design Director on various initiatives within an early-stage startup. Joining the team when the B2B product was just one year old, my role entailed generating designs and ideas that underwent rigorous feedback sessions.


Notable achievements include - Peek Booking Flow Re-design made a 20% significant increase in conversions due to fewer clicks and better user experience. - Peek Rentals Platform contributed to 10% of company’s revenue. - Peek Point-of-Sale reduced customers check-in time by 30%. - A design patent is registered.

I tapped into various opportunities while working for Peek Travel Inc. - Working from the ground up provided invaluable learning opportunities across UX, visual design, and marketing realms. Engaging in all design activities enabled a holistic understanding of the product development process. - Fostering active dialogue with engineers, I established an ecosystem for internal design validation across desktop and mobile platforms. - Despite limited budgets, I seized the opportunity to explore unconventional avenues for user research. Whether engaging with sales or account teams, shadowing application users, or distributing $5 Starbucks cards at the Ferry Building to solicit feedback, I innovatively gathered valuable insights.

My tenure with Peek catalyzed significant growth as a designer. Progressing from a junior role to a senior position, I independently managed projects and spearheaded the design of five revenue-generating digital products for the B2B SaaS platform. I revamped the online experience for Peek Marketplace and crafted cohesive brand identities across various mediums. Additionally, I recruited and supervised freelance motion graphic designers and WordPress developers to execute design solutions.

My greatest takeaway was the hands-on experience and continuous growth I experienced daily. I collaborated with a dedicated team that brought their best to the product every day, inspiring me to do the same. Looking back, I realized the cumulative effect of all the hard work we put in, shaping not only the product but also our own professional development. This snippet captures just 0.01% of the project's excitement. To delve deeper, reach out to discover how my detailed approach can benefit your organization.

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